The all-new 2020 Toyota GR Supra made its Super Bowl debut in a new 60-second commercial entitled “Wizard.” During the spot, the Supra’s performance capabilities are tested as the car and driver attempt to stay one step ahead of the giant pinball machine obstacles. Spurred on by The Who’s iconic song “Pinball Wizard”, Pete Townshend of The Who said, “Super Bowl! I can’t be there but I am bouncing around with my song inside a virtual pinball machine driving a beautiful Toyota Supra.”
“Wizard” was directed by Golden Globe nominated director and screenwriter Marc Forster. Forster is known for directing powerful performances in films including Monster’s Ball and Kite Runner. “Wizard” was created by Toyota’s agency of record, Saatchi & Saatchi and the media was placed by Saatchi & Saatchi and Zenith Media. “Pinball Wizard” is written by Pete Townshend, recorded by The Who, and published by Spirit Media Group.
The 2020 Supra goes on sale this summer and will be available as a 3.0, a 3.0 Premium and a Launch Edition which will be based on the 3.0 Premium. The US MSRP starts at $49,990 with the Launch Edition models starting at $55,250.