“…the familiar blend of sportiness and unerring accuracy, both on the race track and out on the open road…”Frank van Meel, Chairman of the Board of Management, BMW M GmbH
BMW Canada has erected a temporary Luxury Excellence Pavilion in the heart of Toronto’s financial district. For what purpose? The pavilion is serving as the site for the North American premiere of the all-new 600 horsepower, all-wheel drive 2018 BMW M5. The pavilion also features the North American premiere of the BMW Concept X7 iPerformance sport activity vehicle.
The temporary venue showcases the BMW brand’s contemporary luxury, innovative technology, high-quality design and fine craftsmanship in a unique popup showroom that brings the experience to life for customers.
“For these people, life is all about making the best possible use of the time available to them,” said Hildegard Wortmann, Senior Vice President, Brand BMW. “Their motto is ‘to own the moment’ – i.e. to max out every snap-shot of time with meaningful and beautiful things.”
And that is exactly what the Luxury Excellence Pavilion intends to offer visitors during its stay in Toronto.
The M5 can accelerate from 0-100 km/h (62.1 mph) in just 3.4 seconds, making it the quickest M5 to date. The M compound brakes are fitted as standard equipment and come with blue painted 6-piston front brake calipers and single-piston floating calipers at the rear. Optional M carbon ceramic brakes with gold painted calipers provide a 23 kg. unsprung weight reduction.
Since 1984, the BMW M5 has been regarded as one of the quintessential high-performance sedans. The M5’s various generations have always possessed pure-bred racing genes and have performed impressively on the race track as well as on the road.
The 2018 BMW M5 will be available in Canadian BMW showrooms in the spring of 2018. MSRP and options pricing will be announced closer to market launch.