“The new showroom will not only be the perfect platform for the Chiron but also honours our special customers.”Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S.
Bugatti’s long-standing sales and service partner in the UAE is Al Habtoor Motors. With 30 orders received for the Chiron (that’s about $100 million worth!), Bugatti UAE is the brand’s most successful dealership underscoring the importance of the Arabian peninsula as one of Bugatti’s key sales markets. The region accounts for 26 percent of orders received for the Chiron. For the inauguration of the new luxury address on the Arabian Gulf, the world’s most powerful, fastest, most luxurious and most exclusive production supercar travelled to Dubai before beginning its tour of the region.
Bugatti UAE has created a Bugatti world in Dubai for its demanding clients, with an area of 240 square metres. It is not only the size of the dealership that is impressive. The entrance is also very imposing. It features the legendary Bugatti horseshoe. This design element, which can be found on a Bugatti’s radiator grille, is almost 4 metres high. Inside the building customers and guests are welcomed into a specially designed lounge area equipped with furniture from the Bugatti Home Collection. Here, customers can configure their Chiron in a private atmosphere. The extraordinary technical achievements and design of the Chiron are presented using exhibits and animations on large screens. In the heritage section, visitors can learn about the Bugatti brand values – Art, Forme, Technique.
Al Habtoor Motors has been the official dealer partner of the French luxury brand for the United Arab Emirates since 2006 and a Bugatti Service Partner of Excellence since 2013. It is here that we find the largest Veyron fleet, with about 55 vehicles.
Sultan Al Habtoor, President of Al Habtoor Motors, emphasised how proud his company was to represent the Bugatti brand. “The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai. Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets.”