“Our new global Ford Performance team… will allow us to… meet the needs of customers around the world on-road and on the track.”Raj Nair, Ford Group Vice President, Global Product Development
The vehicles include an all-new Focus RS that will be available to customers in major markets around the world for the first time. It is part of Ford’s plan to deliver even more performance vehicles, parts and accessories for customers around the world more quickly.
“Ford remains committed to innovation through performance,” said Raj Nair, Ford group vice president, Global Product Development. “Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track.”
“To earn the RS badge, the vehicle has to be a no-compromise driver’s car that can deliver exceptional performance on the track when required while providing excellent every day driving,” said Nair.
Focus RS will join Ford’s existing performance lineup, including Fiesta ST, Focus ST, Shelby GT350 Mustang and F-150 Raptor.
Ford’s ST lineup, for example, is attracting younger buyers who love to drive. In the United States, more than 65 percent of ST customers come from outside the Ford brand, and more than 50 percent of Ford performance vehicle owners’ next vehicle purchase is a Ford. Millennials are purchasing ST vehicles at a rate twice that of other Ford-branded vehicles.
“EcoBoost is a strong example of how we are migrating technology and engineering across our lineup, ensuring our vehicles are fun to drive – not just our Ford Performance lineup,” said Nair. “From our most nimble Fiesta to our hard-working full-size pickups and racing vehicles, our lineup benefits from the innovations we deliver at the track and at the limit.”
For instance, the 3.5-liter EcoBoost engine in the IMSA TUDOR Championship series powers a record-setting Daytona racing prototype sports car, as well as Ford cars, trucks and utility vehicles.
Ford considers racing an important proving ground for cultivating passionate engineers – allowing them to innovate in top-level competition as they face challenges that require successful solutions in very compressed time frames.
In addition to using racetracks around the world, the team will develop new vehicles and technologies at Ford’s engineering centers globally and at the new technical center in Charlotte, North Carolina. This state-of-the-art facility will help the team deliver racing innovations, as well as advance tools for use in performance vehicles and daily drivers alike.
The Ford Performance organization is led by Dave Pericak, who has been appointed director, Global Ford Performance.
Following Henry Ford’s remarkable upset victory in front of Detroit’s elite businessmen, some immediately came forward to back whatever automotive venture he had in mind. Ford Motor Company opened 18 months later.