The focus of the ad, entitled The Heist, is the all-new fully electric Porsche Taycan, as it tries to elude eight of its iconic road car and race car siblings, and a tractor. Many of the cars shown are part of the Porsche Museum collection, which meant their preparation and handling during filming was a key part of the project.
Shooting took place at five different locations in and around Porsche’s home in Zuffenhausen, Germany, at the end of November. After the opening scenes inside the Porsche Museum, the team of precision drivers race around the famous Porsche roundabout in Zuffenhausen and along the inner city streets of Stuttgart, Heidelberg, Heppenheim and over the Schwarzenbachtalsperre dam in the northern black forest. One of the drivers, Harald Müller, held the World Record for drifting, while Porsche factory driver Lars Kern was behind the wheel of the iconic Porsche 917 K.
The TV commercial is part of Porsche’s global marketing campaign for the Taycan and it will play at cinemas across the US and beyond, following its official debut at the Super Bowl.