Italian entrepreneur, Romano Artioli, bought Lotus Cars from General Motors in 1993 and became the company’s Chairman. In 1995 the “Elise” was born and it was named after Artioli’s granddaughter Elisa Artioli.
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The new Lotus Elise Cup 250 offers a blend of purity of purpose with performance at the apex of the recently revised Elise range. Supercharged, lightweight and distilled from Lotus’ extensive motorsport knowhow, the new model packs 243 hp into a chassis designed to deliver the benchmark in responsive handling and haptic feedback. The car’s enhanced aerodynamics come from a number of additions including a new lightweight rear wing, front splitter, bargeboards and rear diffuser contributing to 125 kg of downforce at 140 mph.
Without equal and without compromise, the new Exige Cup 380 coupe provides the perfect balance between fully type approved road car and genuine race car to deliver the ultimate track-and-back street-legal Lotus. Evolved from the hugely successful and capable Exige Sport 380, this latest Lotus is the purest manifestation yet of the company’s Cup concept for sports cars. Genuinely eligible for competition yet undeniably elegant, just 60 editions of this extreme Exige are planned for worldwide markets, assuring its status as one of Lotus’ most collectable road cars.
Continuing the success of Lotus’ return to North America, the legendary British Sportscar maker has unveiled a unique Evora Sport 410 in one of the company’s most famous liveries. The new Lotus Evora Sport 410 for North America is the lightest and most focused iteration of the Evora, and joins the benchmark Evora 400 in the company’s line-up as a fully type approved model. It is also the fastest road-going Lotus ever sold in the US, clocking 0-60 mph in 3.9 secs and a top speed of 190 mph!
Focusing on driver involvement, to provide an immersive experience, the new Lotus Elise Sprint reaffirms the company’s leading position in automotive engineering. A benchmark in purity and balance, the Elise is a favourite amongst drivers and enthusiasts, and to date nearly 33,000 examples have been hand built at Lotus’ famous Hethel factory. Distilled from the very essence of the company’s heritage, the Elise carries Lotus founder Colin Chapman’s vision of efficient engineering into the future and arrives as the company continues its return to form with its strongest ever line-up of vehicles.
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