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McLaren Toronto named 2017 McLaren Automotive Global Retailer of the Year

by TrackWorthy,

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McLaren Toronto has been named McLaren Automotive’s Global Retailer of the Year for 2017 in recognition of the highest standards of business operation, which contributed to a record year for McLaren Automotive in the North America.

“I would like to congratulate McLaren Toronto on claiming the McLaren Global Retailer of the Year award,” said Tony Joseph, President of McLaren North America. “After taking the Regional Retailer of the Year honor in 2016, the Pfaff organisation have succeeded in taking their performance in sales and service to a world-beating level in the last year. With record sales and great attention to detail, they continue to build McLaren’s brand awareness in this key market.”

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The Canadian retailer, which is located in Woodbridge, Ontario and is part of Pfaff Automotive Partners, won the overall top honor by outscoring McLaren retailers at 86 locations in 31 different markets around the world. All contenders were benchmarked and assessed in key areas including sales, customer service, aftersales and marketing.

McLaren Toronto Team
“At Pfaff, we’ve built a community of people who love to own, drive, race and be inspired by great cars,” said Chris Pfaff, McLaren Toronto President and CEO. “We don’t just sell cars; we deliver extraordinary automotive experiences – in every showroom, on the road, and on the track.”

This is the third edition of the awards which recognizes business performance and outstanding customer service.Four other McLaren North American retailers; McLaren Philadelphia, McLaren San Francisco, McLaren Boston and McLaren Newport Beach were nominated to the exclusive Premier Club that recognizes the exceptional performance of the top 12 global retailers.

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars. The company, launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. McLaren offers three defined product families: Sports Series, Super Series and Ultimate Series. Announced in 2016, the company’s Track22 business plan will see the company invest £1 billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.

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