“The Audi e-tron Vision Gran Turismo shows that electric mobility at Audi is very emotive.”Marc Lichte, Chief Designer, Audi
The all-electric Audi e-tron Vision Gran Turismo concept car, originally developed exclusively for the PlayStation 4 video game, will be making its debut in the real world starting with the Formula E race in Rome on Saturday, April 14. The Audi e-tron Vision Gran Turismo will be used as a race taxi.
Audi customers and guests will be able to experience Formula E’s city circuits as passengers in the Audi e-tron Vision Gran Turismo. Employees at Audi’s pre-production center developed and produced this one-of-a-kind car in just eleven months based on the Audi e-tron Vision Gran Turismo from the Gran Turismo PlayStation game. The million-selling driving simulator video game has achieved cult status amongst its legions of players throughout the world. Audi has been working with Sony and Polyphony Digital, the games creator, for nearly 20 years.
Audi designers created the Audi e-tron Vision Gran Turismo for the “Vision Gran Turismo” competition that was launched on the market on the game’s 15th anniversary. Numerous automobile manufacturers developed virtual race cars for the contest. Many of these concept cars were subsequently built as full-scale models as well and presented at trade shows. The Audi e-tron Vision Gran Turismo, however, is the first concept car of this range to be deployed to real-world race tracks as a fully functional vehicle.