TrackWorthy - Audi e-tron Vision Gran Turismo (8)

Audi e-tron Vision Gran Turismo Going From PlayStation to Race Track

by TrackWorthy,

TrackWorthy - Audi e-tron Vision Gran Turismo (8)
“The Audi e-tron Vision Gran Turismo shows that electric mobility at Audi is very emotive.”Marc Lichte, Chief Designer, Audi

The all-electric Audi e-tron Vision Gran Turismo concept car, originally developed exclusively for the PlayStation 4 video game, will be making its debut in the real world starting with the Formula E race in Rome on Saturday, April 14. The Audi e-tron Vision Gran Turismo will be used as a race taxi.

“E-Mobility is rapidly gaining importance,” says Peter Mertens, Member of the Board of Management, Technical Development, AUDI AG. “That is why in 2017 Audi was the first German manufacturer to enter Formula E with a factory-backed commitment. In our development laboratory motorsport, we are continuously expanding our expertise in e-mobility and gathering valuable experience also in extremely demanding conditions. With the Audi e-tron Vision Gran Turismo race taxi we are turning electric mobility into a tangible experience for our customers and guests as part of the Formula E races – in the middle of the world’s metropolises.”

TrackWorthy - Audi e-tron Vision Gran Turismo (1)

Audi customers and guests will be able to experience Formula E’s city circuits as passengers in the Audi e-tron Vision Gran Turismo. Employees at Audi’s pre-production center developed and produced this one-of-a-kind car in just eleven months based on the Audi e-tron Vision Gran Turismo from the Gran Turismo PlayStation game. The million-selling driving simulator video game has achieved cult status amongst its legions of players throughout the world. Audi has been working with Sony and Polyphony Digital, the games creator, for nearly 20 years.

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Audi designers created the Audi e-tron Vision Gran Turismo for the “Vision Gran Turismo” competition that was launched on the market on the game’s 15th anniversary. Numerous automobile manufacturers developed virtual race cars for the contest. Many of these concept cars were subsequently built as full-scale models as well and presented at trade shows. The Audi e-tron Vision Gran Turismo, however, is the first concept car of this range to be deployed to real-world race tracks as a fully functional vehicle.

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“This is what we are particularly proud of,” says Audi’s chief designer Marc Lichte. “Although the design of a virtual vehicle allows much greater freedom and the creation of concepts which are only hard to implement in reality, we did not want to put a purely fictitious concept on wheels. Our aim was a fully functional car. The Audi e-tron Vision Gran Turismo shows that electric mobility at Audi is very emotive. This car incorporates numerous elements of our new design language such as the inverted single frame in the vehicle’s color that will be typical for our new e-tron models.”
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