“We’re evolving our successful One Ford strategy to find new ways to create a sporty-looking small car our customers will love,” said Jim Farley, president of Global Markets. “We’ll tailor which cars in the Focus line-up we offer in markets around the world to ensure we best meet customers’ different needs and preferences.”
The new Focus is being offered in several trim levels including the ST which is the most sporty until a new RS appears, Vignale which is the most luxurious and Active which is the adventure-oriented trim. It will be available in Titanium in Europe and ST and Titanium in China. Ford will introduce the Focus in North America closer to its on-sale date next year.
The all-new Focus features:
- High-speed internet connectivity, all-new Ford CoPilot360, a suite of advanced driver assist features to help drivers move more safely, confidently and freely, available wireless charging for mobile devices and more.
- More Comfort and Space: Available sedan, wagon and hatchback styles with a more inviting and accommodating interior and more passenger space than ever.
- Better Driving Experience: More fun to drive, thanks to an all-new suspension, all-new gasoline, EcoBoost gasoline and EcoBlue diesel engines and a fast-shifting all-new 8-speed transmission.
- Focus signals the future of the company’s Product Development process and global Ford vehicles, flexible enough to be sold around the world, with tailored lineups including multiple body styles, new models and engines, while still maintaining highly efficient common architectures and modules.
- The next generation Focus has a longer hood with cab-rearward interior. It appears to be bigger than the previous Focus, but its overall dimensions are unchanged. It offers more interior space for all passengers and more cargo area in larger global Focus models
- Its human-centered design allows each market to tailor their Focus line-up, creating new models targeted to specific customer groups, such as the new sport ST-Line or adventure-focused Active models.
- Available technologies, which will vary by region, include:
- Adaptive Cruise Control (ACC) enhanced with Stop & Go, Speed Sign Recognition and Lane-Centering for effortlessly negotiating stop-start traffic
- Ford’s Adaptive Front Lighting System with new camera-based predictive curve light and Sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs
- A new version of Active Park Assist that now also operates gear selection, acceleration and braking to enable fully automated maneuvers at the push of a button
- Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions
The all-new Focus goes on sale in Europe and China this year and North America in the second half of 2019.